IN FIRST YEAR AT LCF

… I studied and passed

  • Economics

  • Marketing

  • Accounting and Finance

  • Product Management

On this page i’ll show you a couple of pages from my marketing and product management portfolios, which were mandatory for grading. Unfortunately, I do not have a copy of my economics, or accounting and finance tests to show off!

MARKETING

During my first year at LCF, I studied marketing, product management, economics and accounting and finance. Having now passed my first year (yippee) i can reflect on my year of work with peace of mind.

My Marketing module involved the planning of a marketing campaign for a brand of our choice. I chose Hermes, of course.

To keep it concise, I recognised that with the horse being the symbol of this years Chinese New Year, I could play with this and had Hermes combine their core values of treasuring time and scarcity with the very same traditional Chinese values.

For my product management unit, I decided to explore a different market to luxury fashion, and chose Abercrombie and Fitch.

This brief involved the planning and illustrating of a new collection for A&F for SS27, based off primary and secondary research of current and projected trends within our market of choice

I chose to stay true to Abercrombies hedonistic prep while revolutionising their sustainability and carbon footprint, aligning the brand with morals myself and many overs hold with value.

I found I really loved this unit, the trend prediction really spoke to me and I found it easy to align with my job, where in constantly seeing new and forecasted trends pop up on the floor, both o customers and mannequins!

Im now in second year, and have chosen to pursue product management for my first pathway.

I’ll be researching American brand, Tommy Hilfiger, designing a new collection for them, and my providing updates of my work through my LinkedIn!

A demographic profile of a target luxury fashion consumer, displaying age, gender, geographical status, socio-economic classification, psychological traits, and brand preferences. Features two maps showing Hermes' stance against main competitors on logo-driven branding and exclusivity, along with three images of a woman, a house, and a horse.
Page layout with two sections. The left section titled 'Key Marketing Mix Findings' in pink discusses place, product, price, and promotion. The right section titled 'Scheduling The Flagship Takeover' in orange details event schedule from 23:00 to 23:00, including various activities and locations, with a subheading 'The 23 locations' describing open hours and exhibit details.

PRODUCT MANAGEMENT

Two women standing outdoors near the ocean or sea, with blue sky and clouds in the background. They are wearing light-colored, flowy dresses and smiling at the camera. There is greenery and a stone wall with flowering plants behind them.
Two-page spread from a catalog or presentation. The left page titled 'Product Range Pyramid' shows a hierarchy of clothing items from 'Hero' at the top, 'Best', 'Fashion', 'Good', to 'Basic' and 'Classic' at the bottom. The right page titled 'Pricing Architecture vs Competitors' displays images of women's dresses with prices, comparing Abercrombie & Fitch, Zara, and Tommy Hilfiger.

Now Lets Look at…

A clothing rack holding various dresses and jackets, some decorated with floral details. The garments are on wooden hangers and appear to be formal or bridal attire.
A woman is standing on one leg outside the entrance of London College of Fashion, smiling with her arms outstretched and wearing a black long sleeve top and a white knee-length skirt.

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My Work At London Fashion Week 2026

Close-up of a historic building with large columns, decorative architectural elements, illuminated windows, and a Union Jack flag flying at the top against a blue sky.

My Work Experience